How Do You Follow Up With Your Prospects?
Believe it or not, this simple line is the best way to approach a business person about SendOutCards. Everybody has, or should have, some form of follow up, or regular contact, with their clients, business partners or prospects. But also, most people do not do as well as they should or could.
Here's some statistics:
48% of sales people never follow up with a prospect.
25% never make a 2nd contact.
12% only make 3 contacts.
ONLY 10% of all sales people make more than 3 contacts!!
2% of sales are made on the 1st contact.
3% are made on the 2nd.
5% are made on the 3rd.
10% are made on the 4th.
80% of all sales are made on the 5th to 12th contact.
So where do you fall in this?
I know that I am all over the map and I'm sure that you are too. I stay in contact with some clients and prospects better than others. But I also know that very few people, whether in my mortgage practice or SendOutCards, make the decision to do business with me on the 1st contact.
The Dilemma:
I have a lot of technology and systems.
- I have several websites that attract prospects to me
- I use the phone and talk in person or leave a voice message.
- I send emails and have access to 4 different e-newsletter providers, as well as 4-5 different email platforms to send email blasts or campaigns.
- I use several social media platforms that I use to inform and attract.
- I have a program that can send a custom letter out to a prospect and tell him/her how much of a loan they would qualify for and then send mass mailers out via USPS AND
- I have SendOutCards.
I don't mention to brag. In fact it's overkill and ineffective. Voice mails are rarely returned unless I have an established relationship. Emails often don't get past the SPAM filters and most correspondence from a mortgage company gets thrown away.
The Solution:
You'll have to click through to my Marketing blog to find out.
Larry Morris is a Certified Mortgage Planning Specialist and Certified Mortgage Coach with Golf Savings Bank in Beaverton, Oregon. He specializes in USDA Guaranteed Rural Home Loans, FHA Purchase and Refinance, FHA 203k Rehab loans, FannieMae HomePath loans and conforming purchase and refinances in the states of Oregon, Washington, Idaho and California.
He can be reached at 503-421-0096, or larry@PDX-Mortgage.com.
